Choose Your Plan
We offer three tiers of service:
Entry-level: $600/monthly
15% discount
$6000/yearly if paid in advance
We do a deep dive into your analytics and tech stack, generating actionable insights, which are delivered monthly, along with a meeting with your team.
Front-end Services Include:
- Content analysis
- Site/app traffic analysis
- Audience technology analysis
- Referral traffic analysis
- Social traffic analysis
… to give you insights into what is working, what your readers are engaging with, and whether they are sharing your content on social media
Back-end Services Include:
- SEO Technology Analysis
- Site plug-ins analysis
- Page speed analysis
- Google Search Performance
- Broken links and dead page analysis
Monthly Meeting
Custom Report
Insights & Recommendations
Intermediate
Starting at $2900 / month
Get all the reports and insights in entry-level True Path Analytics …
PLUS ALL THIS:
Front-end Services Include:
- Advertising RPM analysis
- Audience source analysis
- Audience engagement and behavior analysis
- Site usability/accesibility audit
- Email/newsletter analysis
- Subscription/donation funnel monitoring & analysis
Back-end Services Include:
- Schema data analysis (directories, categories, articles)
- Email authentication analysis (SPF, DKIM, DMARC, BIMI)
- Robots / Ads.txt file analysis
- Site usability/accesibility audit
- Email/newsletter analysis
- Subscription/donation funnel monitoring & analysis
All the reports in entry-level
We work with your team
Enterprise
For news organizations that need not only strategic, but tactical assistance.
At this level, we go hands-on to implement the changes our research & analytics has highlighted.
Starting at $10,000 / month
This level of service means we not only work with you to craft a plan
… we actually execute and implement the changes you need
We fix what's not working for you
We can scale up tech resources to help you make tight launch deadlines
IMPORTANT NOTE: Because the size and complexity of the problems that digital publishers face varies so much, we are not able to provide a one-size-fits-all price.
For example, cleaning up the plugins in a WordPress installation is far more challenging than installing and configuring an AI-powered community manager that also monitors what your readers are saying and sharing on social platforms.
And yes, we know, seeing “CALL FOR PRICE QUOTE” is not optimal.
But we don’t make promises we can’t keep.
Frequently Asked Questions
Do we really need to pay such close monthly attention to our analytics?
Yes, absolutely you do. Audience surveys are flawed, because people tend to tell you what they think you want to hear, Analytics – showing what people click on, how deep into the page they scroll, and how many stories they go on to read … that’s the truth.
Analytics will tell you what is working, and what is not. What your audience is responding to, what they’re sharing with their friends and family, and how they progress through your site.
OK, so we look at the analytics. What do we do with this information?
Analytics tell you what stories the audience wants to see more of, and which just aren’t connecting. Knowing what content – politics, local sports, music, whatever – resonates with your most-commited audience will also allow you to target your greatest fans to become members, donors, or subscribers.
Tracking how users arrive at your site, your newsletter, your videos, tells you what kind of marketing campaigns are bringing in new audiences.
How are analytics connected to SEO?
One of the keys to ranking high in search results is links from sites that find your content valuable. These are called “referral links,” and a good analytics report will show what kinds of people, organizations or government agencies are finding what you’re publishing to be valuable.
How can analytics help me improve the technical aspects of my news organization?
Analytics zero in on the pages on your site that are slow to load, or that cause your users to leave your site in anger or frustration.
At our enhanced levels of service, we can help your organization implement the changes you need to reverse dwindling audience engagement or loyalty.
What kind of ROI can I expect from integrating analytics knowledge into my organization?
We’ve seen news organizations improve their membership revenue by 400% after launching a data-informed reader revenue program.