The $180 Billion Per Year Heist – Video Explainers

The $180 Billion Per Year Heist – Video Explainers

These Videos Explains How Digital Ad Fraud Works (And The Twisted Incentives That Are Preventing Anyone From Fixing It) These three videos were auto-generated using Notebook LLM, from a document I’ve created to organize my research into ad fraud and its effect...
Boost Your CPMs With Our True Path Ad Pilot Project

Boost Your CPMs With Our True Path Ad Pilot Project

Our data-driven ad solution can help you boost your CPMs – a problem that many publishers have been struggling with for the past two years. By better identifying your readers/viewers/listeners, you are better able to compete with the Google/Facebook ad duopoly....
How To Secure Your News Content from AI Scrapers

How To Secure Your News Content from AI Scrapers

tl;dr version: it’s tricky to protect your work from AI bots, because there are now SO MANY snarfing your creativity to add to their mind-Borg. The standard practice has been to use a robots.txt file to tell them not to scrape your content. Many AI bots do it anyway....
Trends in Publishing 2025

Trends in Publishing 2025

It’s always dangerous to make predictions, not least because “the internet is forever,” and we are daily finding out that we are in an unprecedented epoch of daily tumult & change. Influencers Are Now Legitimate Rivals to News Orgs In 2024, it...