These Videos Explains How Digital Ad Fraud Works
(And The Twisted Incentives That Are Preventing Anyone From Fixing It)
These three videos were auto-generated using Notebook LLM, from a document I’ve created to organize my research into ad fraud and its effect on the global news business.
Thanks to Prof. Beth Egan, of Syracuse University, for generating these videos from my document, which is in PDF form, and that you can download here: Ad fraud explainer
If you’ve got more feedback on the videos, the content, the visual, etc., please leave a comment at the end of this piece, or email me at dave [at] davidlafontaine dot com.
Video No. 1
A short (2:09 minute) summary of the problem
Video No. 2
More In-Depth Exploration of Ad Fraud
This is a longer explanation of the problem, done in the same playful voice, that starts out with “Let’s talk about a MASSIVE GLOBAL CRIME” …
Video No. 3
Finally, this version, that begins “We’re about to uncover one of the biggest, most audacious crimes, happening right under our noses …”
This is a more authoritative version of the same content, but aimed at a slightly different audience – one comprised of advertising students, who (hopefully) will one day in a position to make different choices than their predecessors.
