Elevate Your Digital Presence
True Path Analytics: Transforming News Media
Unlock the potential of your news platform with cutting-edge strategies and insights tailored to your unique needs.
SEO Mastery
Enhance your visibility with our expert SEO solutions, crafted for news publishers.
Data-Driven Insights
Leverage Google Analytics to gain actionable insights and optimize your content.
Creative Content Strategy
Engage your audience with compelling content strategies that drive results.
Check out our recent interview with Johnny Levy, founder of the Digital Media Collective.
We discuss the challenges facing publishers, and how desperate the need is for the kinds of data insights and expertise that we offer.
Our Expertise
Comprehensive Solutions for News Publishers
SEO Optimization
Boost your search rankings and increase organic traffic with our tailored SEO services.
Advanced Analytics
Utilize Google Analytics to understand your audience and refine your strategies.
Content Strategy
Develop a content plan that captivates and retains your readership.
Innovative Design
Create visually stunning and user-friendly designs that enhance user experience.
Performance Tracking
Monitor and analyze performance metrics to ensure continuous improvement.
Strategic Consulting
Receive expert guidance to navigate the digital landscape effectively.
Meet Our Expert Team
Our dedicated team of professionals is at the forefront of digital innovation, ready to elevate your business to new heights.
Dave LaFontaine
Co-Founder, Lead UX Designer
Jacob Fogg
Co-Founder, Chief Technology Officer
Latest Insights and Updates
The $180 Billion Per Year Heist – Video Explainers
These Videos Explains How Digital Ad Fraud Works (And The Twisted Incentives That Are Preventing Anyone From Fixing It) These three videos were auto-generated using Notebook LLM, from a document I've created to organize my research into ad fraud and its effect on the...
A PM’s Guide to Using AI
… just a quick hit to provide working links over the holidays. Please excuse the roughness of the design. (h/t Product-Growth) 1. Getting Started The first thing is to understand AI PM is just a subset of PM. Many of the tasks are the same, but you’re building AI...
Boost Your CPMs With Our True Path Ad Pilot Project
Our data-driven ad solution can help you boost your CPMs - a problem that many publishers have been struggling with for the past two years. By better identifying your readers/viewers/listeners, you are better able to compete with the Google/Facebook ad duopoly. The...
Unlock Your Potential with True Path Analytics
Ready to elevate your digital presence? Connect with our experts for a personalized consultation and discover how our tailored strategies can drive your success. Whether it’s optimizing SEO, mastering Google Analytics, or refining your content strategy, we’re here to guide you every step of the way.