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True Path Analytics: Transforming News Media
Unlock the potential of your news platform with cutting-edge strategies and insights tailored to your unique needs.
SEO Mastery
Enhance your visibility with our expert SEO solutions, crafted for news publishers.
Data-Driven Insights
Leverage Google Analytics to gain actionable insights and optimize your content.
Creative Content Strategy
Engage your audience with compelling content strategies that drive results.
Check out our recent interview with Johnny Levy, founder of the Digital Media Collective.
We discuss the challenges facing publishers, and how desperate the need is for the kinds of data insights and expertise that we offer.
Our Expertise
Comprehensive Solutions for News Publishers
SEO Optimization
Boost your search rankings and increase organic traffic with our tailored SEO services.
Advanced Analytics
Utilize Google Analytics to understand your audience and refine your strategies.
Content Strategy
Develop a content plan that captivates and retains your readership.
Innovative Design
Create visually stunning and user-friendly designs that enhance user experience.
Performance Tracking
Monitor and analyze performance metrics to ensure continuous improvement.
Strategic Consulting
Receive expert guidance to navigate the digital landscape effectively.
Meet Our Expert Team
Our dedicated team of professionals is at the forefront of digital innovation, ready to elevate your business to new heights.
Dave LaFontaine
Co-Founder, Lead UX Designer
Jacob Fogg
Co-Founder, Chief Technology Officer
Latest Insights and Updates
How To Secure Your News Content from AI Scrapers
tl;dr version: it’s tricky to protect your work from AI bots, because there are now SO MANY snarfing your creativity to add to their mind-Borg. The standard practice has been to use a robots.txt file to tell them not to scrape your content. Many AI bots do it anyway....
Trends in Publishing 2025
It's always dangerous to make predictions, not least because "the internet is forever," and we are daily finding out that we are in an unprecedented epoch of daily tumult & change. Influencers Are Now Legitimate Rivals to News Orgs In 2024, it became abundantly...
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Unlock Your Potential with True Path Analytics
Ready to elevate your digital presence? Connect with our experts for a personalized consultation and discover how our tailored strategies can drive your success. Whether it’s optimizing SEO, mastering Google Analytics, or refining your content strategy, we’re here to guide you every step of the way.